More than a design
studio

Your strategic branding partner

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GREAT BRANDING GOES BEYOND GOOD DESIGN

Your brand may be small, but I know your dream is big

Your business deserves so much more than a logo and color palette. To grow your business, your branding needs a strategic narrative woven throughout every touchpoint, from your website to your marketing collateral, and every little detail in between.

When branding is done well, your clients feel it. It’s not transactional – it’s experiential. And that’s what delivers a lasting impact. Because it’s not just about looking professional – it’s about connecting with your ideal audience and feeling confident about how your business shows up in the world.

Branding Rooted IN

Clean, minimal design // Balance and white space //
Thoughtful typography // Simple elegance //
Meaningful details

Hi, I’m Sheena

My mission is simple: To elevate your branding so you can grow your business to the next level.

I started Creatively Defined to help more people like you make your dream of owning a sustainable, profitable business into a reality. In that way, we’re a lot alike. Years ago, I left my cushy job with benefits to start my own design studio.

After almost 20 years of working in this industry, I’m having more fun than ever helping small-business owners build branding they love. And that means I know just how personal this type of work is.

When you work with me, you get a partner who’s committed to your goals, takes a strategy-first approach to design and problem solving, and knows how to translate your vision into an experience that will launch you to the next level.

If you’re ready to ditch the DIY approach, or are finally fed up with trying to do it all by yourself, then we’re ready to talk. Because I know that running a business is hard, but working together should be fun. And that’s the promise you’ll get from our partnership.

“You won't regret investing in your business and Sheena will take such great care of you each step of the way.”

As someone who works in the online space for other business owners, I understand the importance and power of branding when it comes to marketing yourself and your business. The investment in branding was an easy decision. I can't emphasize enough how easy the process was. Sheena is thoughtful in how she puts together her process to make it easier for you as the client. I had a loose idea of what I wanted, but had a hard time putting it into words. She was able to pull my ideas out of me and bring them to life. I thoroughly enjoy creating assets for my business now! She not only brought my vision to life, but she created such an easy roadmap to follow.

Jesika, founder/lane & co.

Explore recent work

This is what elevated branding looks like

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Great branding goes beyond good design

Find the package that’s right for you

Need a total branding overhaul, or just the foundational elements to get you started? Looking for web design and development, or help with a specific punch list to get your visuals back on track? Check out my branding packages to see which option is right for you and your goals.