Section Styles sticky
Lane & Co.
Services
Brand Identity
Website Design + Development
Brand collateral
Lane & Co is a virtual assistant and business education agency dedicated to helping entrepreneurs and small business owners streamline their operations and grow their businesses.
Working in the online space for other business owners, they understood the importance and power of branding when it comes to marketing. Their current brand identity didn't fully convey their unique value and they struggled with creating a consistent and compelling online presence. Ultimately, making them less than excited about creating anything for the business. With a growing client roster and new course being launched, it was time to go all in on a cohesive visual identity that elevated the brand and made it easily recognizable across all platforms.
The results
We leveraged typography, color, and hand-drawn patterns to create a unique and totally custom visual identity. This was translated into a full online experience. From a custom website to social media and collateral, everything is easily recognizable as the same brand and ongoing content creation is a breeze.
“I thoroughly enjoy creating assets for my business now! Sheena not only brought my vision to life, but she created such an easy roadmap to follow.”
“You won't regret investing in your business and Sheena will take such great care of you each step of the way.”
As someone who works in the online space for other business owners, I understand the importance and power of branding when it comes to marketing yourself and your business. The investment in branding was an easy decision. I can't emphasize enough how easy the process was. Sheena is thoughtful in how she puts together her process to make it easier for you as the client. I had a loose idea of what I wanted, but had a hard time putting it into words. She was able to pull my ideas out of me and bring them to life. I thoroughly enjoy creating assets for my business now! She not only brought my vision to life, but she created such an easy roadmap to follow.